According to a recent survey by Gallup & Gilani Pakistan, Wall’s emerges as the dominant brand in the Pakistani ice cream market in terms of popularity. Men and women in their adult years from all around Pakistan were asked which brand of ice cream they preferred in this nationally representative survey. The findings showed that 33% of respondents selected other brands, while 21% preferred Wall’s, 8% preferred Omore, and 3% preferred Hico. Furthermore, 36 percent of respondents were unsure or did not answer.
This poll was carried out in both urban and rural regions in all four provinces of Pakistan by Gallup & Gilani Pakistan, a Pakistani affiliate of Gallup International. 853 people were included in the data-gathering process, which used telephone surveys (CATI) between August 24 and August 28, 2023. With a 95% confidence level, the survey’s estimated margin of error is between two and three percent.
Wall’s remarkable success in the Pakistani ice cream industry demonstrates the company’s robust market share and high level of consumer brand awareness. Wall’s is a prominent player in the market, and this survey highlights the preferences of Pakistani customers regarding their favorite ice cream brands.
Source: Gallup & Gilani Pakistan
